Digital marketing is the medium that brands use to connect with potential customers via the internet or other forms of digital communication. The digital marketing strategy involves the use of multiple platforms like social media, email and web-based advertising. In short, if a marketing campaign involves digital communication then it is called digital marketing. Search… Read more »
Search Engine Optimization (SEO) has added value to many businesses and it has been widely accepted as one of the most powerful tools of digital marketing. SEO professionals could be entrepreneurs, marketers, journalists, and content creators. The reason for this wide-scale use is its utility across businesses. The basic rules for SEO are fairly the… Read more »
What is Digital Marketing? Digital Marketing is marketing done through digital mediums like social media platforms, email and blogs. It has emerged as the most convenient way of marketing since the pandemic. The lockdown period and practices like Work-From-Home saw consumers spend maximum time on digital platforms. In a way, it helped marketers to reach… Read more »
One of the biggest tools of modern marketing is digital marketing. It is the system that leverages online media and the internet through devices like mobile phones, computers or the Internet of Things. Digital marketing delivers a brand’s message to the target audience through diverse channels. The various platforms used for digital campaigns are social… Read more »
Digital marketing is simply advertising through digital channels. This is mainly done through social media platforms, websites, search engines, email and various mobile apps. The idea is to support customer demand for information on various products that they expect the digital world to provide. According to the latest industry reports, digital advertising in India is… Read more »
The word Marketing is derived from the Latin word ‘mercatus’ that means marketplace or merchant. In the modern context, marketing is simply telling consumers about a product or service. Marketing can be done in various ways — through word of mouth, by physically visiting households, pamphlets or printed material and advertisements. Marketing done on online… Read more »
What is Digital Marketing All About The world has undergone a sea of change. The way people shop, buy groceries, consume entertainment or read has changed. It has predominantly shifted to digital mediums and how. But with this has come a change in marketing opportunities. Marketers have now accepted that their consumers may no longer… Read more »
Digital marketing is the fastest growing industry in India. The reason for its tremendous growth is its ability to market products and services to a larger scale of audience. In the wake of COVID-19 when the world moved to a completely virtual world, digital marketing picked up the pace and has since been the favourite… Read more »
The Covid-19 pandemic hit the job market hard but opened up opportunities in sectors that were not well-explored before. With companies realizing the potential of e-commerce and digital platforms, they decided to invest more into online modes of marketing. Marketers also realigned themselves with the changing patterns of consumption and embraced digital marketing. In the… Read more »
Digital marketing is the sum of online strategies and techniques that a company uses to identify, build and target its audience. This mode of marketing has replaced the traditional ways of marketing. Companies now use technology to find their target audience. This is one reason why some articles come on top when you search for… Read more »