Digital Marketing


What is Digital Marketing?


Digital Marketing is marketing done through digital mediums like social media platforms, email and blogs. It has emerged as the most convenient way of marketing since the pandemic. The lockdown period and practices like Work-From-Home saw consumers spend maximum time on digital platforms. In a way, it helped marketers to reach consumers quickly through the content that the consumers were anyway watching. The trick was to know what suited this format and what worked or did not.

This is where the role of digital marketing professionals became crucial because they knew the tips and tricks of the game and how to work around it. Several companies that earlier stuck to the traditional modes of marketing were shifting their revenue and energies to this new game plan. They started roping in digital marketing professionals to help the brands navigate through the new roads of marketing.

In this blog, we will analyze which are the Pillars of Digital Marketing – their relevance, utilities and how one needs to handle them. Let’s go on and take one at a time.


How Many Main Pillars of Digital Marketing Are There?


The whole universe of Digital Marketing rests on eight pillars or foundational elements that form the basis of why a post has been created, how it should be treated and when it should be put up for marketing needs. These are overlapping elements and while they can’t function on their own all of them are indispensable and not one of them can’t be considered redundant or replaceable. 

  • Digital Marketing Pillar 1: Social Media Marketing Platforms

This world has been created solely because of social media platforms. It would not have even existed had consumers not spent a good part of the day checking their social media accounts and profiles. Social media helps B2B marketers engage with audiences. There are quite a few tools that can be used to monitor social media campaigns and this makes it possible to analyse if a particular campaign worked in favour of the consumers or not.

  • Digital Marketing Pillar 2: Search Engine Optimization (SEO) Marketing

Search Engine Optimization is a necessary step in the entire process of digital marketing. This is what ensures that the messaging you created reaches the target audience. An SEO expert needs to work with the content writer to ensure that the right keywords and tags are inserted organically to ensure that your site is able to draw the desired traffic or your post gets the required number of hits.

  • Digital Marketing Pillar 3: Pay-per-click (PPC):

PPC is also known as Google Search as it is the most common platform for this kind of advertising. In this method, marketers curate campaigns in a way that traffic is directed to their website or blog. However, as the name suggests the advertiser needs to pay the publisher for the ad or post. This payment is generally based on the number of impressions that the post has drawn.

  • Digital Marketing Pillar 4: Content Marketing:

This could be considered as one of the keystones of marketing. All marketing depends directly on content that could be in the form of blog posts, web pages, landing pages, eBooks, white papers, infographics, videos and webinars. The essence of content marketing is the understanding that it is our duty to deliver consistent information to buyers.

  • Digital Marketing Pillar 5: Email Marketing:

This is the method by which brands deliver information about products and services to customers. This has an element of authenticity too as emails are considered to be professional and corporate. Information passed through email marketing is not considered lightly and this can turn out to be a great profit-making tool.

  • Digital Marketing Pillar 6: Mobile Marketing:

 All of us are on our mobiles for the most part of the day and so it makes complete sense for marketers to target their audience on their cellphones. Mobile Marketing forms a critical part of marketing and if you miss out on this opportunity then you are losing out on a good chance to connect with your consumers.   

  • Digital Marketing Pillar 7: Digital PR Advertising:

Brands take the help of outsourced online connections to build their presence. The various online connections include online journalists, bloggers and influencers. It helps in improving SEO and creating brand awareness. 

  • Digital Marketing Pillar 8: Analytics:

This is the best tool to know if you are on track with your campaigns. Marketers can study these measurements to understand the success of their marketing initiatives, be it cost-per-click ads or emailers. Analytics thus works as a rain check for all brands and makes an important pillar in the whole universe of digital marketing. 


Digital marketing has truly captured the attention of marketers in ways more than one. It has changed the whole landscape of marketing and using content to capture the attention of customers. Digital marketing also lends itself to innovations and therefore it opens up the field to budding and promising marketers. We can thus conclude that digital marketing is indeed a promising career option for marketing enthusiasts. If you have an eye for marketing and want to gather professional skills, enroll with a digital marketing institute today.

DigiAcharya, top digital marketing institute in Kochi, Kerala offers a professional diploma in digital marketing, a professional diploma in digital marketing for entrepreneurs and certification in digital marketing. The institution offers the best programs with a dedicated team of experts and academicians.

DigiAcharya has a great record of providing placements to its students in reputed organizations. The highlights of DigiAcharya’s programmes are:

  • Holistic Approach
  • Targeted Training
  • Placement Support
  • Expert Faculty.

Check out the course details and apply now at!

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