The Covid-19 pandemic hit the job market hard but opened up opportunities in sectors that were not well-explored before. With companies realizing the potential of e-commerce and digital platforms, they decided to invest more into online modes of marketing. Marketers also realigned themselves with the changing patterns of consumption and embraced digital marketing.
In the post-Covid-19 scenario, marketers have put their money into digital marketing to stay aligned with the new norms of society. With consumers opting for home deliveries rather than walking into stores, marketers were forced to come up with new techniques to keep the sales going. From peppy emails to emotional social media campaigns, digital marketing saw an explosion of ideas.
This phenomenon has, therefore, opened up a substantial number of job opportunities. While most companies prefer hiring experienced professionals for a digital marketer’s position, several marketers are opening up their doors to freshers and trusting the young minds to bring fresh ideas to the table. In this blog, we will explore the different facets of digital marketing – the scope, nature of positions, career path and skill requirements.
What is the Scope of Digital Marketing?
An increasing number of companies are realigning their marketing budgets to shift the focus to digital. According to industry reports, with the economy reviving in the country digital marketing will gain a stronger-than-ever push. Digital marketing in India is expected to see a resurgence too.
- Indian e-commerce market likely $200 billion by 2026
- Digital marketing to replace traditional marketing means
- Future generations expected to prefer digital modes of shopping
- Surge in social media marketing jobs
Demand of Digital Marketing Sector in India
According to media reports, India is expected to have 900 million active Internet users by 2025. This is bound to translate into a surge in online shopping, digital transactions and eCommerce. Correspondingly, it will lead to a boom in digital marketing avenues creating a demand for digital marketers and professionals skilled in the same.
- Use of AI: Marketers are deploying chatbots and engaging consumers.
- YouTube Shorts: This has proven to be an effective marketing tool like Instagram Reels.
- Augmented Reality – Industry experts say AR will take over most other forms of marketing soon.
- Voice Search Optimization – Increasing adoption of smart speakers and Google’s 95% accuracy claim have popularised this marketing mode
- Programmatic Advertising – Preferred due to ability to increase conversions and lower customer acquisition cost.
Top 7 Digital Marketing Jobs for Freshers
The digital marketing industry has been growing at the rate of nearly 30%. Most establishments now expect marketers to come with a knowledge of digital marketing. Covid-19 has forced many companies to adopt digital marketing practices and a surge in demand for these roles is expected.
A large number of professionals skilled in digital marketing are also working on a freelance basis as they can provide their services independently in shorter durations to various marketers. This is one route freshers with an entrepreneurial bent of mind can opt for.
Let us now look at some of the job opportunities for freshers in the digital marketing industry.
- Social Media Marketing Executive
Responsible for planning marketing strategies to increase online sales and traffic. This execution will need to post traction-worthy content and images on social media platforms.
The profile also involves roping in influencers, answering queries posed on social media and curating blog posts and other related material.
- Digital Marketing Executive
They are responsible for planning, monitoring and executing the company’s digital marketing strategy. A Digital Marketing Executive needs to guide and train digital marketers too.
- Search Engine Optimization Executive
This profile carries the responsibility to improve a website’s traffic with a focus on keyword research. They also develop web content that is as per the SEO guidelines.
- Search Engine Marketing Executive
The responsibilities include analyzing social media data, identifying trends and ways to maximize ROI in paid campaigns. The SEM executive also keeps a track of marketing campaign expenses and removing discrepancies.
This profile involves managing paid search campaigns and working with the SEO and marketing campaigns to drive traffic.
- Content Marketing Executive
They are writers who develop content that can increase web traffic and create brand awareness. This executive will create content that can be shared across platforms.
They also create strategies to distribute the content on the best platforms and measure if the desired results were achieved.
- Web Development Executive
Manages technical infrastructure for required web services. They guide web developers on issues related to the website.
The web development manager designs and develops front-end and back-end web architecture.
- Email Marketing Executive
They manage campaigns, curate newsletters, web forms and customized reports. Also responsible for utilizing ESP software to create and implement automated email campaigns.
While a digital marketing degree can get you placed in a firm of your choice, you need to keep learning on the job and pick up industry-relevant skills and tools to stay on the career path. Short-term certification courses are a good way to do this.
Let us look at the general path of progression in this profession.
- Fresher – Digital marketing analyst
- 3 years of experience – Digital marketing specialist
- 5 years – Digital marketing manager
- 8 years – Digital marketing strategist
- 10 years and more – Chief Marketing Officer
Why Pursue a Course from DigiAcharya?
DigiAcharya is a premier digital marketing training institute in India provides holistic training to students with a specialized internet marketing training program. The institute also provides adequate placement support. Above all, the faculty includes top-class trainers from the digital marketing world.
DigiAcharya also provides certification courses Professional diploma in digital marketing that will only add value to your resume. Let’s look at the options:
- Professional Diploma in Digital Marketing
- Google Adwords Certification
- Search Engine Optimization Course
- Social Media Marketing Course
Other digital marketing courses include:
- Influencer Marketing
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Adsense Marketing
- Pay-Per-Click Management
- Content Marketing
- Search Engine Marketing
- Social Media Optimization
Register now for Diploma in Digital Marketing
We have now explored the job opportunities that a digital marketing course opens up for you. Here is a golden chance to secure the best marketing course from one of the premier institutes in the country. So, wait no more. Check out the course and admission details here.