Digital Marketing


Digital media is dynamic and ever evolving; marketing trends change every minute according to the changing digital media trends. Therefore it is very important to have a good understanding of digital media and to get digital marketing training if you wish to be in-sync with these changes and to survive in the turbulent and highly competitive market.

Video Content is now ruling social media. There used to be a time when businesses’ preferred writing or posting pictures to uploading videos to promote business. The reason behind this is videos consume more data and might take the time to load. But this has changed, Thanks to the fast and cheap internet, now people enjoy videos the more than any other multimedia on the web. The video based content is rich and engaging and presently has the greatest amount of attention from internet users.

360 Live Streaming is the latest feature enabled by social media sites. All social media including Facebook joined the movement by launching ‘Facebook live’. The Popularity of Live video is increasing day by day and many brands are using live streaming feature available on social networking sites such as Facebook, Instagram, and Twitter. The biggest advantage of streaming live is to keep the followers engaged with the brand by taking an event directly to the users’ screens.

Advertising in Facebook is expected to be the biggest marketing trend of 2017. Facebook is currently the undisputed king of advertising among social media. The power, reach, incredible user base and most effective targeting feature make the platform superior to all other websites. Advertising in Facebook is the most cost-effective and frugal advertising available in any media platform. Instagram, the photo sharing site is equally preferred by advertisers. If your target audience is within the age group of 13-25, Instagram is the ideal platform to address the young audience.

Social media E-commerce is now changing shopping trends. Facebook, Instagram, Twitter, and Pinterest allow users to shop directly from the site. According to a recent survey, 56% of social media users said that they followed brands to get updates about new products, sales and to make the purchase directly. Brands should take these shopping habits seriously and design their pages and other promotional activities interesting in these sites so that people ‘like’ you and ‘follow you.

Familiarizing with these social media trends could bring great results to any business. We at DigiAcharya impart the best digital marketing training to equip the candidates of any caliber to succeed in the field.

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